Sep, 30, 2025 — SUPERIOR CHOICE CREDIT UNION is a federally insured state chartered credit union headquartered in SUPERIOR, WI with 12 branch locations and about $699.30 million in total assets. Opened 94 years ago in 1932, SUPERIOR CHOICE CREDIT UNION has about 38,156 members and employs 157 full and part-time employees offering various banking and financial related services such as Checking & Savings accounts, ATM/Debit Card Program and more.
| Name: | SUPERIOR CHOICE CREDIT UNION |
|---|---|
| Address: (Main Office) | 2817 Tower Ave SUPERIOR, WI 54880-5320 |
| Phone: | (715) 392-5616 |
| Fax: | (715) 395-5295 |
| Website: | https://www.superiorchoice.com |
| Branches: | 12 branch locations |
| Members: | 38,156 |
| Credit Union Type: | Federally Insured State Chartered Credit Union |
| Charter Number: | 67173 |
|---|---|
| Membership Type: | State chartered natural person |
| Corporate Credit Union: | No |
| Year Opened: | 1932 |
| Last Audited: | Dec 01, 2024 |
| FHLB Member: | Yes |
| Low Income Designation: | No |
| Assets: | $699,303,040 |
| CEO/Manager: | Adam Keer |
| Chairperson: | Mark Casper |
| ASSETS: | $ Amount |
|---|---|
| Cash & Equivalents | 60,416,200 |
| TOTAL INVESTMENTS | 0 |
| Loans Held for Sale | 634,449 |
| Real Estate Loans | 415,998,355 |
| Unsecured Loans | 14,079,068 |
| Other Loans | 110,218,044 |
| TOTAL LOANS | 546,214,587 |
| (Allowance for Loan & Lease Losses or Allowance for Credit Losses on Loans & Leases) | -12,911,289 |
| Land And Building | 28,708,137 |
| Other Fixed Assets | 4,173,294 |
| NCUSIF (National Credit Union Share Insurance Fund) Deposit | 6,188,613 |
| All Other Assets | 173,478 |
| TOTAL ASSETS | 699,303,040 |
| LIABILITIES & CAPITAL: | |
| Dividends Payable | 273,876 |
| Notes & Interest Payable | 49,125,000 |
| Accounts Payable & Other Liabilities | 6,488,978 |
| Uninsured Secondary Capital and Subordinated Debt Included in Net Worth | 0 |
| Share Drafts | 139,985,829 |
| Regular shares | 173,746,509 |
| All Other Shares & Deposits | 279,874,199 |
| TOTAL SHARES & DEPOSITS | 593,606,537 |
| TOTAL LIABILITIES | 649,512,184 |
| Regular Reserve | 0 |
| Other Reserves | 2,605,589 |
| Undivided Earnings | 47,185,267 |
| TOTAL EQUITY | 49,790,856 |
| TOTAL LIABILITIES, SHARES, & EQUITY | 699,303,040 |
| INCOME & EXPENSE | |
| Loan Income | 24,045,022 |
| Investment Income | 2,681,275 |
| Other Income | 2,169,896 |
| Total Employee Compensation & Benefits | 9,482,166 |
| NCUSIF (National Credit Union Share Insurance Fund) Premiums Expense | 0 |
| Total Other Operating Expenses | 11,378,426 |
| Non-operating Income & (Expense) | -112,347 |
| NCUSIF Stabilization Income | N/A |
| Provision for Loan/Lease Losses or Total Credit Loss Expense | 1,724,122 |
| Cost of Funds | 9,298,570 |
| NET INCOME (LOSS) EXCLUDING STABILIZATION EXPENSE & NCUSIF PREMIUM | N/A |
| Net Income (Loss) | 1,081,530 |
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